October 18, 2013
Projects Highlighting MSJC’s 50th Anniversary Receive Accolades from Marketing Organization
A team of Mt. San Jacinto College students and instructors ranked among the best in the western United States when they recently won a prestigious marketing award for a documentary about the college.
The team, called “The Anniversary 50 Project,” received an award in the National Council of Marketing and Public Relations’ 2013 Medallion Awards for District 6 for a documentary about MSJC’s first 50 years. The documentary, which was created to honor the 50th anniversary of MSJC, won the Bronze in the Specialty Advertising category.
“This award signifies the quality of instruction and the quality of students here at Mt. San Jacinto College,” said MSJC Superintendent/President Dr. Roger Schultz. “This was a unique project that brought together students from a variety of disciplines. During their work, they displayed passion and professionalism and they deserve to be recognized for their production.”
The NCMPR District 6 Medallion Awards ceremony was held in September in Tempe, AZ. District 6 takes in western states including California, Nevada, Utah and Arizona. NCMPR, an organization for marketing and PR professionals at community and technical colleges, described the competition as fierce after receiving about 300 entries from colleges across the District 6 region. Judges for the competition were experts in a variety of marketing fields.
The Anniversary 50 Project team was made up of students from across the disciplines, including history, English and multimedia. They spent two semesters conducting interviews, poring through newspaper archives and photos and taping and editing scenes to produce a documentary for the college’s 50th anniversary in 2012-13. The documentary was unveiled during the MSJC Foundation’s annual Gala in February 2013.It can be viewed online at www.msjc.edu/foundation.
Mt. San Jacinto College won two other NCMPR Medallion awards. A series of beautiful posters called the Walking Timeline won Silver in the Specialty Advertising category. The Walking Timeline provides brief narratives and a pictorial history of the college’s first 50 years and provides a glimpse of the college’s future with artist renderings of buildings planned for each of the college’s four locations.
The college also took Bronze in the Print Advertising-Single category for an ad that promotes the college’s Child Care and Development program and the college’s 50th anniversary with the tagline: We May Be 50, but We’re Not Old School.
The Anniversary 50 Project unveils its documentary about Mt. San Jacinto College during the MSJC Foundation’s annual Gala in February 2012. Left to right: Brian Williamson, Klariza Rivero, Sandi Colby, Reta Bidi, Gilbert Van Buskirk III, instructor Jerome Billins, Danielle Perez, instructor Tom Merritt, Ashton Dodd with MSJC Superintendent/President Dr. Roger Schultz.